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Ethical issues in Healthcare Marketing and Medical marketing examples
– Patient privacy and data security
– Misleading or deceptive advertising
– Promotion of unnecessary treatments or procedures
– Inaccurate portrayal of medical outcomes
– Influence of pharmaceutical companies on marketing strategies
– Cultural insensitivity or appropriation
– Lack of transparency in pricing and billing
– Non-qualified influencer endorsements
– Promotion of harmful or addictive substances (e.g., tobacco, alcohol)
– Patient consent in using their testimonials or medical stories
– Religious Discriminatory practices in targeting specific demographics
– Lack of Social responsibility and community health concerns
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